See it built for home services.

The Launch Pad

Live in three days. Or seven, built from nothing.

A growing library of launch pads, one per vertical. Each is a complete site already built around the single decision that makes it work for that trade — a photo-documentation triptych for roofing, a published price board for plumbing, a draggable before-and-after for landscaping, an interactive body map for chiropractic. We customise one to your business, your photos and your numbers, and put you live in three days.

New verticals get added as we build them. When none of them fits — a business that does not sit in one of these categories, or one whose whole argument is something none of them make — we build from scratch instead, and that is live in seven business days.

Hover any of them for the decision it is built around, or open it full width for an honest account of who it suits, who it does not, and what you would need to bring.

• Roofing

  The problem

  The homeowner was at work while your crew was on the roof. The whole job runs on trusting a stranger about something they will never see.

  The approach

  Three photographs of the same section — before, deck open, finished — carry the page. Everything else stays quiet so they can.

• Plumbing

  The problem

  At 2am nobody is comparing craftsmanship. They want to know what it costs, and whether the number changes after hours.

  The approach

  Five real rates published on the page, set in mono on white, and a band stating there is no after-hours multiplier. Nobody else in your market publishes those numbers.

• HVAC

  The problem

  Every homeowner who has been quoted a system replacement is privately wondering whether they are being sold.

  The approach

  One specific story as a magazine spread: the quote on the left, what the repair actually cost on the right, the customer’s own words underneath. It works because of the gap between two real numbers.

• Electrical

  The problem

  Electrical work priced over the phone changes halfway through the job, and the customer never finds out why.

  The approach

  The service run drawn in over an aerial photograph of the actual property — in amber on stone, the signal colour of utility rather than of software.

• Landscaping

  The problem

  A before-and-after buried mid-page and set to autoplay asks nothing of the visitor, so it proves nothing to them.

  The approach

  It is the hero, and it is a real drag. Press anywhere and wipe between the two states. The moment someone takes the handle it stays where they left it.

• Med spa

  The problem

  Nearly every clinic makes you call to learn a price, so the first thing a prospective patient experiences is a small act of withholding.

  The approach

  Starting-at prices published for injectables, laser and skin. Body contouring is quoted in person — that one honest exception is what makes the rest of the table credible.

• Chiropractic

  The problem

  People search for the part of them that hurts. Nobody types “diversified adjustment” at eleven at night.

  The approach

  Six regions on a body map. Point at one and the panel names the condition, the usual cause, and what the first visit actually involves.

• Therapy

  The problem

  Most people arrive with a sentence, not a diagnosis — and a directory listing only ever speaks in diagnoses.

  The approach

  The sentence set large, the clinical name small beside it, and every line becomes its own page. That is what breaks the practice’s dependence on the directory.

• Gym & fitness

  The problem

  The schedule is the most-visited page on any fitness site. Burying it in the nav puts the one thing people came for two clicks away.

  The approach

  The week board sits directly under the hero, with spots-open and nearly-full states on the class blocks themselves. Live from the real booking platform, or not at all.

Nothing matches that. Clear the filters

Every business shown is fictional and every phone number, licence, price and rating is a visible placeholder in brackets. These are demonstrations of design, not client work.